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Projects

Campaign Planning and Copywriting: Sunglo Greenhouses Strategic Mission

Working as the copywriter and strategist on a team of 4, I completed my final semester at CU with a comprehensive capstone project for a local greenhouse company, Sunglo. We explored and crafted a strategic redesign and branding ideas, drew out key insights using consumer data, and developed a thorough advertising and PR campaign including tactics, suggested activations, and KPIs. 

Strategic Writing: 3 Perfect Days Feature

Inspired by United Airline's Hemispheres magazine, this blog is meant to inspire travelers to visit and enjoy Boulder. The piece was an individual assignment in my senior capstone class. 

Event Management: Marketing Plan

Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner. The project ended with a thorough event proposal and presentation. Here, the final marketing plan details the event through the awareness, consideration, conversion, loyalty, and advocacy phases. Through each phase, I explain objectives, tactics, channels used, timing, content needed, and KPIs or how the success of each is measured.  

Event Management: Event Budget

Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner. The project ended with a thorough event proposal and presentation. My final budget details each activity, the unit and cost per unit, duration, tax and service fees, as well as estimates, totals, and procurement methods as needed. Activities in the event budget include ground transportation, accommodations and hotel, venue rental, AV and decor, entertainment, printing and branding, website and registration, site inspections, misc., G & A, and planning fees. 

Event Management: Run of Show

Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner.  The project ended with a thorough event proposal and presentation. The run of show details the award ceremony and seated dinner. 

Event Management: Risk Register

Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner. The project ended with a thorough event proposal and presentation. Here, the risk register identifies potential event risks, the associated risk owners and action owners, risk status and action status, impact, likelihood, rating, and more. 

Event Management: Guest Mapping

Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner. The project ended with a thorough event proposal and presentation. The guest map presents a guest persona and walks through touch points, pain points and opportunities  in conversion stages (pre-event, event, and post-event). 

Social Media Content Calendar and Campaign Plan

This social media calendar for Harley-Davidson, including a campaign plan at the end of the document, details four weeks of holiday and Black Friday content for Instagram, Tik Tok, and an employee blog. I made this in the fall of 2023 for my Strategic Writing for PR class. 

Strategic Writing: Natchez Trace Bike Trip Blog Post

This blog post was written in the fall of 2023 in my Strategic Writing for Public Relations class. I included a brand voice statement and target audience analysis, as well. Written as if I were a Harley-Davidson employee aiming to offer their target audience ia beneficial and informational read, this piece would hopefully bring a consumer back to interact with the brand in a way that builds a relationship, in addition to purchasing their product.

Strategic Writing: News Release

This fictional news release for REVOLVE clothing was written in Fall 2023 for my Strategic Writing for PR class at CU. The release details the opening of the brand's first brick-and-mortar store in LA, including quotes from key people like the CEO and event coordinator.   

Strategic Writing: News Release

I wrote this fictional news release for a general APRD (Advertising, PR, and Media Design) Strategic Writing class in 2022; students chose a brand of their liking and created a fictional (announcement, feature, or promotional) news release for them. I chose to do an announcement release promoting a new, fun experience -- something consumers were craving more than ever in the wake of the COVID Pandemic. My story follows Pop-up "Bubbly Bars" by Veuve Clicquot, made to bring together cuisine and drink lovers, Veuve brand loyalists, and spontaneous night-outers alike. The determining of a flagship location through locale performance is meant to keep the buzz alive after the pop-ups close, and, allows Veuve to generate revenue and publicity while conducting market research. The news release was to be sent to local news outlets in the hosting cities for hometown coverage, as well as regional outlets to attract brand-loyalists who would be willing to travel a few hours / for a night to experience the pop-ups and to enter the giveaway. Regional coverage would also amplify Veuve’s publicity via this project which is the ultimate goal.

Social Media Writing: Instagram

Here, I created a multi-slide Instagram post for the Ritz-Carlton. I use CTA "#findyourbeach" to grab readers' attention, and, in accordance with the brand's goal to create personalized, comfortable stays for guests and to fufill "even the unexpressed wishes and needs of guests" (Ritz Carlton "Gold Standards"). The photos display the different experiences the Ritz-Carlton offers; one for the foodie, the golfer, the relax-and-escaper, etc. The post targets those wanting a summer getaway of the Riz-Carlton's usual target audience: upper-middle and upper-class solo travelers, families, and couples looking for a tailored experience and excellent customer service.    

PR Writing: Fact Sheet

This fact sheet was created for my Strategic Writing for PR class in the fall of 2023. Using real stats and quotes from Habitat for Humanity, it aims to concisely show the positive impact the organization makes. 

Stakeholder Communication & PR Writing: Newsletter

Created for Harley-Davidson, this newsletter is targeted toward brand-loyal costumers and features my blog post for the brand. Written in fall of 2023 for CU class. 

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Copywriting and Print Media Design: Magazine Spread

Created for an APRD class to practice the split-page layout of a magazine spread, this article is meant to inform and entertain curious readers of publications such as BBC Wildlife Magazine, National Geographic, etc.

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Magazine Spread.pdf

Advertising: Video Script

I wrote this video script in the fall of 2023 for a class at CU; it is intended to be published on the Harley-Davidson website, YouTube, and Tik Tok. The goal of the video was to promote the new Harley-Davidson 120th Anniversary edition motorcycle (Nightster 2023). The script involves both the audio and visual elements, and brief background info is included.

Ad Analysis 

Made in 2022 for an intro Strategic Writing class, my analysis of a Home-Depot Father's day commercial looks at and dissects the target audience and copy strategy. I chose to focus on this ad because I find it strategic and smart of Home-Depot to advertise specifically for Father's Day. 

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