Projects
Campaign Strategy and Copywriting: Sunglo Greenhouses Strategic Mission
Working as the copywriter and strategist on a team of 4, I completed my final semester at CU with a comprehensive capstone project for a local greenhouse company, Sunglo. We explored and crafted a strategic redesign and branding ideas, drew out key insights using consumer data, and developed a thorough advertising and PR campaign including tactics, suggested activations, and KPIs.
Strategic Writing: 3 Perfect Days Feature
Inspired by United Airline's Hemispheres magazine, this blog is meant to inspire travelers to visit and enjoy Boulder.
Press Asset Writing, Media Pitching, and Social Media Content: Pastis Nashville
This project contains a press release, pitch email, and Instagram post examples for the grand opening of the patio space at Pastis in Nashville, TN.
Press Asset Writing: One-Pager/Media Kit
This one-pager is a condensed media kit created for R. Shayne Floyd, an independent musician I worked for doing media relations and publicity.
Strategic Writing: Natchez Trace Bike Trip Blog Post
This blog post is written as if I were a Harley-Davidson employee aiming to offer their target audience a beneficial and informational read. This piece would hopefully bring a consumer back to interact with the brand in a way that builds a relationship, reaching beyond the product.
Stakeholder Communication & PR Writing: Newsletter
Created for Harley-Davidson, this newsletter is targeted toward brand-loyal customers and features the above blog post for the brand.
Strategic Writing: News Release
This mock news release for Veueve Clicquot follows pop-up "Bubbly Bars", made to bring together food & drink lovers, Veuve brand loyalists, and spontaneous night-outers alike. The determining of a flagship location through locale performance is meant to keep the buzz alive after the pop-ups close, and, allows Veuve to generate revenue and publicity while conducting market research. The news release is to be sent to local news outlets in the hosting cities for hometown coverage, as well as regional outlets to attract enthusiasts who would be willing to travel short distances to experience the pop-ups and to enter the giveaway; local and .
Research and Campaign Planning: Virgin Hotels x Café Momentum
This campaign proposal was developed to address two key challenges in the hospitality industry: a post-COVID staffing shortage and the need for greater diversity, equity, and inclusion (DEI) in hotel teams. Through research-driven strategy, I created a campaign that builds on Virgin Hotels’ existing philanthropic relationship with Dallas-based nonprofit Café Momentum, proposing a pathway internship program for justice-involved youth ages 15–19.
The plan proposes a partnership where Café Momentum graduates receive hospitality training tailored to Virgin Hotels, with potential for employment. It includes strategies to boost brand awareness, engage local communities, and build inclusive talent pipelines aligned with Virgin’s DEI goals.
In addition to the executive summary and research report, I explored key industry trends such as shifting workforce values, high employee turnover costs, and the need for inclusive workplace cultures. Insights were pulled from Virgin Hotels’ brand messaging, Café Momentum’s community mission, and hospitality news sources including Hospitality Net and Hotel Tech Report.
This project allowed me to apply my skills in campaign development, secondary research, audience targeting, and integrated media strategy—all rooted in a socially responsible, community-centered approach.
Campaign Planning: Interactive OOH Examples
As a continuation of my work for Sunglo, I crafted two out-of-home interactive campaigns; the goals are brand and product exposure, and, for the public to tangibly interact with the product.
Event Management: Marketing Plan and Budget
Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner. The project ended with a thorough event proposal and presentation. Here, the final marketing plan details the event through the awareness, consideration, conversion, loyalty, and advocacy phases. Through each phase, I explain objectives, tactics, channels used, timing, content needed, and KPIs or how the success of each is measured. My final budget details each activity, the unit and cost per unit, duration, tax and service fees, as well as estimates, totals, and procurement methods as needed. Activities in the event budget include ground transportation, accommodations and hotel, venue rental, AV and decor, entertainment, printing and branding, website and registration, site inspections, misc., G & A, and planning fees.
Event Management: Run of Show, Risk Register, and Guest Mapping
Throughout my Event Management class at CU Boulder, I was tasked to develop a large-scale event to celebrate the school's 150th anniversary. I decided to create an innovation competition, including a presentation fair and award ceremony with a seated dinner. The project ended with a thorough event proposal and presentation. The run of show details the award ceremony and seated dinner. The risk register identifies potential event risks, the associated risk owners and action owners, risk status and action status, impact, likelihood, rating, and more. The guest map presents a guest persona and walks through touch points, pain points and opportunities in conversion stages (pre-event, event, and post-event).
Social Media Content Calendar and Campaign Plan
This social media calendar for Harley-Davidson, including a campaign plan at the end of the document, details four weeks of holiday and Black Friday content for Instagram, Tik Tok, and an employee blog.
PR Writing and Digital Design: Fact Sheet
This fact sheet pulls together meaningful stats and real quotes to highlight the impact of Habitat for Humanity. Designed for clarity and credibility, it demonstrates how concise storytelling and strong sourcing can elevate nonprofit messaging.
Ad Analysis and Writing: Campaign Reaction
This piece explores two award-winning PR campaigns—Kellogg’s/Girl Scouts and Stacy’s Rise Project—that demonstrate the power of cause-driven, community-focused storytelling. Both campaigns go beyond promoting products to champion people, initiatives, and emotional connection, resulting in positive brand impact and national recognition.
Social Media Writing: #FindYourBeach
This four-part mock Instagram series was designed to align with The Ritz-Carlton’s brand promise of personalized, anticipatory service and luxury experiences. Using the CTA #FindYourBeach, each slide highlights a distinct guest experience—from culinary exploration to world-class golf, spa-style relaxation, and adventurous escapes—reflecting the brand’s commitment to fulfilling even the unexpressed wishes of its guests, as outlined in their “Gold Standards.”
The visuals and copy are crafted to speak to The Ritz-Carlton’s core audience: upper-middle and upper-class solo travelers, couples, and families seeking a tailored, elevated summer getaway. This campaign balances aspirational imagery with strategic messaging to reinforce brand identity, inspire a sense of discovery, and encourage engagement.
Brand Analysis and International PR
This brand analysis is an exploration of cultural dimension influences among the US and France with popular clothing brand, Carhartt.
Strategic Writing: News Release
This mock news release details the opening of (what was at the time of writing this piece) Revolve's first brick-and-mortar store in LA, including quotes from key players like the CEO and event coordinator.
Copywriting and Print Media Design: Magazine Spread
Created for Strategic Communication Digital Design class to practice the split-page layout of a magazine spread, this article is meant to inform and entertain curious readers of publications such as BBC Wildlife Magazine, National Geographic, etc.
Magazine Spread.pdf
Ad Analysis
Made in 2022 for an intro Strategic Writing class, my analysis of a Home-Depot Father's day commercial looks at and dissects the target audience and copy strategy. I chose to focus on this ad because I find it strategic and smart of Home-Depot to advertise specifically for Father's Day.
Advertising: Video Script
I wrote this video script in the fall of 2023 for a class at CU; it is intended to be published on the Harley-Davidson website, YouTube, and Tik Tok. The goal of the video was to promote the new Harley-Davidson 120th Anniversary edition motorcycle (Nightster 2023). The script involves both the audio and visual elements, and brief background info is included.